‎Paging Mr. Sandman

‎”When you want something, all the universe conspires in helping you to achieve it.”

— Paulo Coelho (The Alchemist)

I visualize. A lot. Call me a dreamer, but I can’t help it. When I’m waiting at a traffic light, I think of how the upcoming left-hand turn would feel like if I were making it in a Ferrari. How the left-turn indicator would look like on the dashboard (I don’t have a clue what it actually looks like, so my mind makes it up, all sleek and shiny). I can feel the stick shift in my right hand, and I can hear the sound of the music mixed with the roar of the engine as I launch onto the highway. Then the light turns green and I snap back to the reality of my child-safe, “responsible choice” vehicle. This happens all the time.

Photo by Katia Delgado

The reason I don’t knock this juvenile daydreaming is because I take it to the next step – figuring out what needs to be done in order to help that dream materialize. In a way, I use this magical world of fantasies and delusions to craft my actions. Naïve? Maybe. Yet I am certain what people who believe their dreams will never come true will not see them realize. And then there are fools like me who stare at imaginary Ferrari dashboards at traffic lights and then work to make them happen.

Need more convincing? A little example to illustrate my point: I’ve been working on a new company and my friend Katia volunteered her help with the project (amongst others). Being a marketing and branding expert, she bequeathed a rather curious book (“Positioning: The Battle for Your Mind”) to help me with the new company promotion. That same day, I returned to the office to find a post on the Social Smoke Facebook page asking for feedback on a blog for a company called Brand Engineers. Surprise, surprise – this company specializes in brand positioning. Staggered, I commented back and tagged Katia, “It’s amazing how the universe works isn’t it, Mrs. Katia?” To which she replied with the Coelho quote “‎”When you want something, all the universe conspires in helping you to achieve it.”

So what do you want? Is it a successful business? A “man-toy” sports car? That perfect someone in your life? Start dreaming. Visualizing might just bring about assistances from places you least expect. And me, I’ll get back to working on getting that Ferrari.

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